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A key solution!

Team members:
Geoffrey Law (Monash University Clayton) ,
Ruth Wong (Monash University Clayton) ,
June Wang (Monash University Clayton) ,
Fay Mein Chua (Monash University Clayton)

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Synopsis

Our group has once and again come to the rescue, with our proposal for MSF! Take a look at the presentation and report that we have customized for MSF!

Even though MSF is a not-for-profit entity, they still exist in a competitive industry, desperate for brand recognition in an industry saturated with competitors. This also means that each dollar that comes in must be effectively used to ensure it reaches where it is meant to be. In addition, the charity is made from its people, and it's very important that the people are not only ethical, but motivated and willing to follow the MSF culture.

Key performance indicators are required to ensure the long-term plan will be successful. Using the 4 areas that were provided as a basis, this video presentation looks at the 7 Key Performance Indicators (KPIs) that could help Médecins Sans Frontières Australia (MSF).

You will also find a Word report with our detailed analysis of each of the KPIs.

Please feel free to leave comments and suggestions. Hope that our contribution will aid MSF in its success for the future.

Download Word Document
If prompted, please "save" file before opening.
 
VIEWING 1 - 8 OF 8
Hello, nice use of music in the AV presentation, but you might have to
watch the readability of the text, the shadowing and font make it a bit difficult to read what was said.

After reviewing your word document, I especially liked your focus on Expense Management.Improvements in cost effectiveness result from increasing income or decreasing costs. Expense management on the logistical side is a key area for this organisation to focus on.

Not too sure about Liquidity management. Whilst it may be useful for say investors valuing the company, MSF's assets are already highly liquid (lots of cash) and this reduces liquidity risk significantly. The are perhaps other KPIs in the Cost Effectiveness field that are of more importance, I think.

Human Resources
Quality of staff is an extremely important area and its good too see you covered it. MSF greatest asset is its human capital, so recruiting and retaining the best is fundamental

Awareness
Public awareness is an important point, but measuring it can be tough and expensive. Surveys are a traditional method, but engaging its own members through email kinda defeats the point (they are already affliated/aware of MSF thus thus not the target audience). You mentioned Awareness = Donations, which is certainly true, but also crucially absent is the fact that MSF exists to provide aid and advocacy, which is the other half of raising awareness - to produce pressure for change.

I thought your Independence section was good and touched the major points. Don't forget to include your references though guys

Well Done
By Sam Gray on April 28 2008, 03:14
hey guys, I really liked your video which you had uploaded here. It is a good way to capture peoples' attention without them having to read the synopsis. The video is brief yet the points were concise and clear. You have covered the major aspects rather thoroughly and I especially liked the clear sub-headings which you had for each of the 7 KPIs in your word doc. which kinda really answers the qns posed.

I also agree to a large extent that the quality of staff is crucial in ensuring that the "best" volunteers or those with a considerable amount of experience in a specialised field are ready to go on missions to provide appropriate medical aid to those in need.

Overall, it was a job well done.
By Janice Peh on April 29 2008, 19:22
In relation Sam Gray's comment:
Looked great in our original but we encountered technical errors. We could not test out video when we loaded it up and the preview link did not work. We could only see the uploaded version once all entries were closed for some reason.We did try to make the text as smooth as possible.

Despite that hope you enjoy our video... :)
By June Wang on April 29 2008, 23:14
Hi Guys,

Your use of the video presentation was really good; it highlighted the key points of your project which was really great, as you got a quick overview before you actually read the report.

Your report was really well set out as it provided an explanation of each KPI, why it is useful, the level of accountability and transparency, measurements as well as how to make improvements, thus making them easier to understand and follow. Clearly, you guys have thought about your KPIs thoroughly.

Specifically, we liked the areas of expense management and meeting third party audits of MSF and internal issues list.

As to expense management, we agree that it is important that the organisation creates budgets for comparison from year to year, as to see where there is a possibility to even up expenditures in the different functions.

We think that the third party independence audits are very valuable to the organisation to measure its performance. As stated, yes it may be costly to perform these audits, but perhaps in doing so every 3 to 5 years in our opinion, would be very beneficial in regards to accountability.

A very good report overall, great work :)

Andrea & Katy
By Andrea Rosanes on May 6 2008, 22:48
Thank you for your submission.
We were interested in your ideas around improving the quality of staff recruited and their experience with Médecins Sans Frontières Australia? Using information which Médecins Sans Frontières Australia would have already, would there be a way that they could come up with a performance measure to assess the experience of staff without conducting a survey?
By Judge   on May 7 2008, 16:18
Hi thanks for the question.

Assessing the degree of medical knowledge is always going to very tough. People have different backgrounds and are exposed to different elements in their previous work experiences. For example some could have worked in clinics, in hospitals and not to mention different departments/roles in hospitals etc.

Rather than completing a survey to get a general overview there could be individual evaluations and peer evaluations to see if the person is meeting all the requirements. So in a way a set of personal KPIs.

In most of the situations it may be more relevant to look at what a person really knows than what their work experiences might indicate. Or as accountants puts it...you need substance over form!

Thanks

hope that helps
By June Wang on May 7 2008, 22:50
Really like the way in which you have presented your KPIs, very innovative!
great work!
By Alicia Tan on May 8 2008, 18:03
Hey guys,

Job well done with your submission.
I very much like the AV video which summarises your main points and complements your written report.

The report is well put together with subheading breaking up the content effectively. By splitting up each KPI into categories of "what it is," "measurement," "improvements" etc... it really makes it convinces the reader of reasons for inclusion in your report and makes it easy to pinpoint the specifics of each KPI.

Like Sam, I'm not quite convinced that liquidity is one of the best KPIs in addressing cost minimisation; ratios involving items on the balance sheet don't often capture expenditures and costs as incurred on the income statement. Perhaps a measure like an assets/invetory turnover incorporating COGS or sales would be better?

Nevertheless, all other KPIs convincing and achievable. I liked your "trade-off" paragraph at the end in mentioning your suggestions are not exhaustive, and in assessing cost contraints in their implementation.

Well done and best of luck.

By Andrew D'Azevedo on May 8 2008, 23:46
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